5 Common Mistakes in Google Ads Campaigns and How to Avoid Them
Google Ads is one of the most powerful tools for driving targeted traffic and generating leads for businesses of all sizes. However, running an effective campaign is not as simple as setting up an ad and letting it run. Many businesses fall into costly traps that limit their campaign’s potential and end up wasting their marketing budget. In this blog, we’ll explore the five most common mistakes businesses make in Google Ads campaigns and provide actionable tips to help you avoid them. By steering clear of these pitfalls, you’ll be able to optimize your campaigns, maximize ROI, and generate more high-quality leads. 1. Poor Keyword Targeting One of the biggest mistakes in Google Ads is choosing broad or irrelevant keywords. Many marketers focus on high-volume keywords that generate lots of clicks but little to no conversions. This often leads to wasted ad spend on users who aren’t really interested in your product or service. How to Avoid It : Conduct thorou...